The explosion of media over the past two decades means local stories can be told in local languages at a mass level in ways that was impossible in the past.
In print. On radio. On TV. Online. On digital video. Even on hoardings.
As the regional language pipes grow, brands have wonderful new avenues via which they can speak to their consumers.
Festival of Indian Languages (FOIL) is a conference that will try to paint the linguistic patchwork that keeps together the magical idea of India.
Are we tapping all the opportunities that localisation of language offers? What more could we do?
FOIL is the first such multimedia conference in the country that explores the power of local languages in mass media.
It has been organised by afaqs!